Primary vs. Secondary Market Research: What’s the Difference?
Market research can be classified as either primary or secondary research. The difference is quite simple, yet there is often… Read more
The following articles are overview articles on topics under the umbrella of market research and data analysis. Enjoy!
Market research can be classified as either primary or secondary research. The difference is quite simple, yet there is often… Read more
Measuring customer satisfaction is incredibly important because satisfaction is a strong predictor of future behavior (e.g. the probability of buying… Read more
The market research process is a systematic methodology for informing business decisions. The figure below breaks the process down into six… Read more
Recent comments