Types of Charts: Choose the Best Chart to Convey Your Message
You’ve got your data, you’ve made some sense of it, and now it is time to communicate your results. Great!… Read more
Dependent vs. Independent Variables: What’s the Difference?
When it comes to experiments and data analysis, there are two main types of variables: dependent variables and independent variables…. Read more
3D Virtual Shop Research
Computer-driven 3D virtual shop research is becoming increasingly common amongst retailers and consumer product manufacturers. Done properly, the tests can… Read more
New Market Research Methods and Techniques
While traditional market research techniques such as surveys and focus groups are still widely used, there are many new market… Read more
Types of Data & Measurement Scales: Nominal, Ordinal, Interval and Ratio
In statistics, there are four data measurement scales: nominal, ordinal, interval and ratio. These are simply ways to sub-categorize different… Read more
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