The Market Research Process: 6 Steps to Success
The market research process is a systematic methodology for informing business decisions. The figure below breaks the process down into six… Read more
Exploratory research is, well, exploratory. It is useful when you are trying to understand an area, develop hypotheses, etc. Good tools for exploratory research are interviews and focus groups which allow the freedom to pursue topics, as opposed to a survey which is rigid.
The market research process is a systematic methodology for informing business decisions. The figure below breaks the process down into six… Read more
Recent comments
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perceptconsulting
Thanks for sharing such an…
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Anubhuti Saini
very clear and step by…
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Luke Vee
Very insightful and I have…
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