3D Virtual Shop Research
Computer-driven 3D virtual shop research is becoming increasingly common amongst retailers and consumer product manufacturers. Done properly, the tests can… Read more
Articles concerned with marketing research
Computer-driven 3D virtual shop research is becoming increasingly common amongst retailers and consumer product manufacturers. Done properly, the tests can… Read more
While traditional market research techniques such as surveys and focus groups are still widely used, there are many new market… Read more
When describing the “research” industry, I hear both terms “market research” and “marketing research” used…so what’s the difference? Can they… Read more
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